SACRAMENTO, CA — Cal North is proud to announce a new three-year partnership with Veo, naming the global sports technology company the organization’s Official Capture & Analysis Partner.
The partnership represents a significant step forward in Cal North’s commitment to providing its soccer community with access to innovative technology, player development resources, and tools that help coaches, clubs, leagues, and players get more from every training session and match.
Through the partnership, Cal North and Veo will work together to expand access to automated sports video technology throughout Northern California, giving teams and coaches new opportunities to capture, review, share, and learn from their soccer experiences.
For players, every match is an opportunity to learn. For coaches, every game provides valuable information that can help shape the next training session.
Veo’s technology allows teams to capture matches and training sessions, creating a powerful resource for player development, coaching education, team analysis, recruiting, and sharing memorable moments with families and supporters.
As part of the three-year partnership, Cal North will work with Veo to promote the use of technology across its member clubs and programs while exploring opportunities to integrate video and analysis into coaching education, player development initiatives, events, and other Cal North programming.
“For me, this partnership is about more than cameras. It is another example of bringing organizations to the table that see value in Cal North, want our business, and are willing to invest resources back into our organization and programs," said Marley Wilson, Cal North Executive Director. "I’m really excited about where this relationship can go over the next three years and believe Veo can continue to enhance the experience we provide across ODP, MLS NEXT, and Cal North as a whole. We are excited to welcome Veo as Cal North’s Official Premier Technology Partner and look forward to what we can accomplish together over the next three years.”
The partnership will support Cal North’s broader efforts to strengthen coaching and player development throughout Northern California.
With access to game and training footage, coaches can revisit key moments, identify areas for improvement, demonstrate concepts to players, and use real game situations to inform future training.
For players, video provides another way to understand the game — allowing them to see their decisions, movements, positioning, and moments of success from a different perspective.
For parents and families, it also creates the opportunity to experience and share more of the moments that make youth soccer special.
“We’re thrilled to partner with Cal North and support their mission to grow and develop the game across Northern California,” said Dan Pennisi, VEO Market Manager. “Cal North’s commitment to player development, coaching education, and creating positive experiences for young players aligns closely with what we believe technology can do for soccer. Together, we can help more teams capture their game, learn from it, and share the moments that matter.”
The three-year partnership will provide opportunities for Veo and Cal North to collaborate on initiatives throughout the organization, including:
The partnership also reinforces Cal North’s vision of using innovation to create a stronger soccer ecosystem — one where technology complements the expertise of coaches and creates additional opportunities for players to learn and grow.
As the Official Premier Technology Partner of Cal North, Veo will become an integral part of the organization’s continued efforts to support the development of players, coaches, clubs, and communities across Northern California.
The partnership officially begins effective immediately and will run through August 2029, with additional partnership initiatives and member opportunities to be announced throughout the three-year term.
About Veo
Veo is a sports technology company dedicated to making sports video accessible to teams at all levels. Through its innovative camera and video technology, Veo helps teams capture matches and training sessions, review performances, develop players, and share their sporting experiences.
About Cal North Youth Soccer Association
Cal North is the original youth soccer organization in Northern California, who has served generations of players, coaches, leagues, and clubs with storied histories. Cal North is a member of a much larger soccer community, and as a member, you are also a member of this world community. Players register to play with one of the more than 200 clubs or leagues formed by Cal North. Through affiliation, our leagues and clubs are also members of US Youth Soccer, US Soccer, and US Futsal. US Soccer, along with over 197 other national soccer organizations, are members of FIFA, the Federation Internationale de Football Association. FIFA serves as the international governing body for soccer and US Soccer has been a member since 1913. Together, local, national and international organizations form a family of support for the young soccer players of Cal North.